We drive brands that power home fashions. BHF’s portfolio is made up of several unique brands, each built on specialty legacies and dynamic storytelling.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

LIving the lifestyle


Our brands are one of the ways we powerfully connect with consumers worldwide. We love to nurture and preserve each brand’s distinctive identity and purpose, and bring their stories to life through our home essentials. Our portfolio strategy includes growing existing brands and discovering new high-potential partners that align with our values and offer a long-term outlook for success.

Utilizing innovative techniques and fabrications, the Casual Living collection offers a wide range of chic, modern, and sleek designs, ranging from printed sheets and quilts to luxurious faux fur fabric and decadent cotton blended towels. Designed for everyone and for every room in the home.


Coastal Living is a fashion lifestyle brand for the stylish tastemaker, seaside explorer, and active family. Recognized for their quarterly publication celebrating life by the sea, Coastal Living offers a home collection filled with the allure of the ocean and the magic of connecting with the coast. Their ultra-soft bedding, nautical inspired patterns, and decor accents carry the seaside vibe into the home — no travel required. 

Coastal Living

Forever 21 is a fashion industry leader making the latest trends, fashion basics, and high style designs accessible to all. With 540 locations globally and online, the brand continues to strengthen its position as today’s preferred destination for the fashionable consumer and young shopper.

Forever 21

Inspired by its Santa Barbara roots, Koolaburra by UGG is a lifestyle brand that evokes Southern California’s laidback coastal vibe. Designed to be effortlessly incorporated into modern family life, Koolaburra’s products are rooted in superior quality, comfort, and craftsmanship. Their chic home essentials line delivers high quality staples at accessible price points. 


One of the world’s best-loved home furnishings brands, Laura Ashley, is known for its “quintessentially English” aesthetic. Countryside wholesomeness and English gentility are married with a younger, more vibrant style in its unbeatable collection of home essentials.

Laura Ashley

Nicole Miller is a global fashion and lifestyle brand, headquartered in New York City. Founded in 1982, the iconic brand has grown to be one of the preeminent names in American fashion. With an emphasis on signature graphic prints and luxe fabrics, the Nicole Miller Home Collection cultivates a look of elegance with a hint of rebellion, while bringing accessible luxury to the modern home. Nicole Miller products can be found online and in over 1,500 specialty and department stores worldwide.

Nicole Miller

For more than 150 years, Pendleton has set the standard for American style. Known for its classic, outdoorsy aesthetic and bold patterns, Pendleton’s traditional spirit lives on within its modern designs and emphasis on world-class quality. This historical brand’s products are the perfect accent to the American home. 


Poetic Wanderlust is a home decor and fashion brand that captures a spirited blend of modern and soulful designs. Founded by award-winning designer, artist, and lifestyle entrepreneur, Tracy Porter, Poetic Wanderlust’s signature look combines exuberant colors and patterns with whimsical touches, vintage and folkloric elements, and a dash of bohemian elegance. 

Poetic Wanderlust

Thomasville is a furniture company, recognized for their remarkable designs and superior craftsmanship. Founded in 1904, Thomasville has maintained its elegant look and classic appeal through the years. Their bedding and bath collections are timeless and traditional.


Founded in 1978 by an Australian surfer on the coast of California, UGG is a global lifestyle brand renowned for its iconic Classic boot. UGG’s home furnishings line currently reigns as one of America’s premier home brands. Cozy throws, plush bedding, and sleek home decor celebrate an unerring sense of comfort, fashion, and elegant living. 


Since 1948, Weatherproof Garment Company has been one of the nation’s leading brand names in outerwear. Weatherproof Vintage’s collection of outdoor and pet products draws from its classic Americana heritage. Designed to offer superior comfort and quality, its product line-up features technologically advanced fabrics that shield against the rain, wind, and cold, and fully embodies Weatherproof’s unique style — where urban meets the outdoors and ease meets sophistication.